Right now there's a thread about your category.
A competitor is named in it. Your brand isn't.
Tell me about your brand and I'll go read Reddit for it. Here's what you get:
- What your customers are saying about you.
- The threads your competitors are in (and you're not).
- What customers are asking for.
- An actionable comment, written for one real thread.
Check your email.
I've sent you the competitors I plan to search. Correct anything I got wrong, then hit confirm and I'll start reading. Nothing runs until you do.
Your buyers are asking each other, not you.
When someone is deciding between you and three competitors, they don't read your website. They search Reddit, because they want an answer from a person who already bought the thing and has no reason to flatter anyone. Those threads outrank your marketing, and they're increasingly what AI assistants read before answering questions about your category.
Most brands have never read them.
Two minutes from you.
Then I go to work.
What you sell and who you're up against. I turn it into a search plan and email it to you to confirm.
Your brand, your competitors and your category's language, across all of Reddit rather than a fixed list of communities.
Each result gets read to confirm it's really about your brand, not a coincidental word match. Most tools skip this.
The comments inside the conversations where people are choosing what to buy, not just the headlines above them.
A private link in your inbox: a few minutes to read, ending at the one conversation most worth entering.
Everyone tells you to engage.
Nobody hands you the first draft.
When there's a thread worth entering, the read ends at one real conversation with a comment already drafted for it, your affiliation disclosed, and at least one honest line about where you're not the right fit, because that's what makes the rest credible.
When there isn't one, I tell you that instead of inventing one. And it's a first draft, not a script. The last edit is yours.
If paid ads are your main thing, honestly, go server-side. Browsers keep blocking client-side scripts and nothing fully replaces it for attribution yet.
But if what you actually want is to know where your traffic comes from and which pages people read, you don't need the pipeline. A privacy-first tool does that with no cookies, no consent banner, and basically no setup. Full disclosure, I work on one, so weigh that however you want.
Short version: server-side if you live and die by ad numbers, something lightweight if you just want clean stats without the compliance headache.
Notice the order: it concedes the competitor is the better answer first, and names exactly where this product is the wrong choice. That's what buys the middle paragraph its credibility, and it is the opposite of how a brand usually writes.
Nothing gets posted by me, ever. The read tells you plainly what to check about your own account first, because whether a comment lands depends on things I can't see from outside it.
Your brand on Reddit,
demystified.
Not a scorecard. An argument, with the threads that produced it one click away.
What people actually say about you
Sentiment inside your own community set against sentiment everywhere else, because the gap between those two numbers usually says more than either one alone. If there isn't enough to measure honestly, I describe rather than quantify.
The threads you weren't in
Real conversations where a competitor got named and you didn't, plus what repeats across them. Always bounded to the threads I actually read, never extrapolated into a claim I can't stand behind.
What your category keeps asking for
The unmet needs and live arguments in your category's communities, whether or not your brand comes up in any of them. This is the part that doesn't depend on anyone having heard of you, which is why it's often the most useful thing in the read.
The words your buyers use
How your communities actually talk: the phrases that repeat, the shorthand your brand has become, the word people reach for instead of the one you'd have chosen. Positioning intelligence you can't get from a survey.
The one thread worth entering, and a comment for it
The single conversation most worth entering, why that one, and a first draft written for it. Plus what to check about your own account before you post anything, because that part I can't see from outside. If nothing in your category is worth entering right now, I say so rather than picking something.
Two real reads.
Nothing changed except the names.
Every number below was measured on a real brand. The names are gone because these are real companies that didn't ask to be discussed in public. Yours is private to you, on a link only you get.
Inside their own communities, nearly half the mentions are positive. That's earned, and it's also expected. These are people who chose to join a space about the brand, so the warmth is concentrated among people who already picked them.
Outside those communities, positive mentions drop by half. The bigger figure is the neutral share. Neutral means someone named the brand in passing, often in a list of other brands, without saying anything good or bad about it. Those people haven't been given a reason to feel anything yet.
This brand wasn't named in 8 of the 13 category threads I read. A competitor was named in 4 of those 8. The biggest name in the category was named in 3 of those 4, and a second competitor in 1.
What makes that hard to shrug off is the range. Two were people talking through what they actually wear, one was someone asking what to buy, and one was an opinion thread about what the category is missing. When people ask which fabrics and fit features are worth paying for, this brand's fans know the answer. They aren't in those threads to give it.
Across 435 comments in 21 threads, two things came up again and again. People want magnesium in an everyday drink, not the sodium load built for athletes. And people are tired of being sold a daily habit they have no reason to need. Neither conversation has a brand in it, which is rare for a category this crowded on the shelf.
The reading tells me where the conversations are and what's missing from them. It doesn't tell me three things that change the order I'd do everything in.
This is the read most brands get, and it's often the more useful of the two. Nothing to defend, and a list of things your category keeps asking for, in the words people use to ask.
Four things I want to be straight about.
This is a read, not monitoring. Nothing watches your brand afterward unless you decide you want that.
Not to Reddit, not anywhere. I hand you a draft and stop there.
The counts are context for an argument, not the point of it.
Some brands genuinely have little on Reddit. When that's true, the read says so and turns to your category instead.
Questions people ask
Yes, and there's no card and no login. It's the clearest way I know to show what Karmatic does, so I'd rather spend the work and let the read speak for itself. Some people who get one become customers. Most don't, and that's fine.
Because anything instant is a template. I read the threads themselves and check that every mention is really about you, which takes about an hour, longer when other reads are queued ahead of yours.
I send you two things: the confirmation, and your read. Nothing is sold or shared. Unsubscribe in one click and I'll stop.
It's how I learn your brand well enough to recognize it in a conversation, including the ones where people describe you without using your name. It also shapes who I compare you against. A thin description produces a thinner read.
Handled. Every result gets checked to confirm it's about your brand rather than the word, which is why a real description matters more than it looks. A brand called Recess doesn't get credited for people taking one.
No. Never. You get a draft and a note on what to check first. What you do with it is entirely yours.
Find out what the room says
when you're not in it.
Get my Reddit Read
Free. No card. No login. One email to confirm, one when it's ready.